Local Responsibilities:
• Responsible for planning and driving direction, execution for the local marketing function including ATL advertising, BTL promotions, media plan, social media and influencer marketing.
• Work with external agency on the creation and development of various branding and promotional assets, from print to stores, to web.
• Work with regional team on POSM, video and products asset for local executional.
• Work closely with Sales team to support local activities, roadshow & in store activities.
• Manage budget and track KPI, ROI against marketing campaigns / spending.
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