Job Summary: The Senior Marketing Copywriter (E-commerce) is responsible for developing meaningful and engaging product stories that communicate the deeper purpose behind each KeaBabies product. This role focuses on transforming product insights into clear, compelling narratives that connect with modern parents by addressing real parenting needs and emotions. By combining storytelling, customer psychology, and benefit-driven messaging, the copywriter helps differentiate products in the market, support product launches, and create cohesive e-commerce content that strengthens brand positioning and drives customer confidence in purchasing. Key Responsibilities: Lead the ideation and development of the product story, defining the deeper purpose behind why each KeaBabies product exists and the real parenting needs it is designed to support.
Identify the core human needs and parenting motivations behind the product - such as the desire to nurture, protect, bond, simplify daily routines, o...