Senior Marketing Consultant

We are seeking a dynamic and experienced Senior Marketing Consultant to join our team. The ideal candidate will be responsible for developing and executing marketing strategies to drive brand awareness, customer acquisition, and revenue growth. This role requires a creative thinker with a strong understanding of marketing principles, excellent communication skills, and a proven track record of successfully managing marketing campaigns across multiple channels.

Duties & Responsibilities

1. Conduct a market audit of the toweling industry which includes analysis of:

• The macro environment - product analyses
• Growth levers, including:
  • Influences on price across regions and market dynamics.
  • Comparative analyses of industry pricing strategies.
  • Product segmentation in relation to weight, size, and price for the consumer.
  • Review of product ranges (SKU’s).
  • ...