Job Purpose

The Sr. Associate Marketing supports the Assistant Marketing Manager in conducting end-to-end execution of marketing initiatives, campaign launches, and brand activities across markets. This role is primarily focused on campaign execution, launch planning, and brand management, with a supporting role in reporting and analytics. The role ensures all initiatives are delivered on time, aligned across functions, and executed to the highest brand standards – contributing to the overall marketing objectives and brand growth of the organisation.

Key Responsibilities

1. Calendar Planning & Launch Execution (40%) – Core Priority

Support the development and management of the marketing calendar, ensuring alignment of priorities and timelines. Coordinate end-to-end campaign and product launches including creative development, supply chain readiness, packaging and procurement alignment, and launch timelines. Track progress wi...