Shape the marketing acquisition strategy at Scotiabank, Toronto, Ontario. Drive client relationship initiatives and ensure robust compliance while achieving marketing objectives.
In your senior management position, you will oversee the marketing acquisition strategies across Canada, focusing on Credit Cards and Unsecured Lending. You will foster a customer-focused environment that enhances team performance and collaboration. Your efforts will involve executing integrated marketing plans and measuring the success of various campaigns while maintaining regulatory compliance and risk management principles.
Key Responsibilities:
• Lead execution of integrated marketing acquisition strategies
• Ensure marketing initiatives meet acquisition goals
• Champion collaborative campaigns across marketing teams
• Develop targeted strategies using various marketing channels
• Monitor compliance with operational and regulatory standards
Requirements:
• Bachelor’s Degree in M...