Job Location
BOSTON GO & TECH CENTER

Job Description

The Senior Manager of SK-II Talkability will lead will be responsible for driving brand talkability and equity for SK-II, focusing on strategic content creation, customer marketing, and data-driven insights to enhance the brand's direct-to-consumer presence and overall business growth.Job Responsibilities:
+ Define the social media influencer strategy for the brand, designed to drive break-through influencer partnerships and experiential executions and drive brand popularity.
+ Liaise closely with the rest of the brand organization to sync the brand strategy across media properties.
+ Lead the end-to-end influencer ecosystem: Conduct research to identify relevant influencers within the brand’s niche or industry.
+ Collaborate with influencers to develop creative concepts and content ideas.
+ Outreach to influencers and negotiate partnership terms, including compensation and deliverables.
+ Manag...