Lead the development and implementation of strategic public relations and communications initiatives to enhance Dubai’s brand image and reputation in the GCC, Middle East, India and Pakistan markets. Drive engagement with key stakeholders, including partners, media, and consumers, while managing a team of PR professionals, oversee agency relationships, and proactively identifies opportunities to elevate Dubai’s presence and messaging in the market, ensuring alignment with the organization’s overall goals and objectives, ultimately driving visitation from the region and securing a competitive advantage for Dubai.

Priority will be given to profiles with demonstrated experience in these markets and Arabic fluency.

Strategic Communication

• Lead and oversee the development of a public relations and communications strategy for each market within the assigned region, in line with the Dubai Department of Economy and Tourism (DET) corporate strategic...