Position Overview
As a Senior Manager, Paid Social you will be the primary architect of our Paid Social strategy. You will help build a program rooted in incrementality, omnichannel lift, and algorithmic efficiency. You will lead a team responsible for our Paid Social campaigns (Meta, TikTok, Pinterest etc), integrating MMM insights into tactical execution, and leading data-driven optimizations to drive business growth.
This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.
A day in the life as a Senior Manager, Paid Social...
+ Lead Paid Social strategy across all major publishers (Meta, Pinterest, TikTok) including campaign planning, segmentation, algorithmic bidding, creative and test ideation
+ Oversee programs day to day including mix, targeting, creative and a rigorous testing roadmap to ensure spend aligns with business goals
+ Utilize advanced algorithms, automation and innovative t...