Lead Aritzia's brand development as a Senior Manager focused on Product Branding. Empower product identity through strategic initiatives and cross-team collaboration.
As a Senior Manager, your role focuses on significantly enhancing product visibility in the marketplace through branding efforts. You will identify trademark opportunities and work with teams to implement strategies that maximize product recognition and educate consumers about brand values.
Key Responsibilities:
• Identify and capitalize on product branding opportunities
• Lead trademark acquisition to protect product identities
• Enhance product recognizability through educational branding
• Create impactful product names for brand consistency
• Support functional branding through packaging solutions
Requirements:
• Certificate or proven experience in Product Branding
• Commitment to Aritzia's core values and leadership approach
• Proficiency in collaboration with cross-functional teams