Purpose & Overall Relevance for the Organization

The Senior Manager PR & Social Media leads overall own and partners social media, PR, and storytelling strategy across Emerging Markets Central, driving strategic and qualitative exposure for the brand, categories, and products. The role elevates PR as an integrated and effective communication tool within the broader marketing mix, ensuring strong alignment between global direction and local execution.

The role is responsible for developing and implementing an integrated newsroom approach that connects PR, content, and social amplification across markets and partners. It also oversees content production end-to-end, from briefing to agency selection and execution, ensuring best-in-class quality and budget efficiency.

In addition, the Senior Manager acts as a key leader in brand reputation management, including issues and crisis mitigation, and owns the Protect the Brand workstream at regional level, ensuring o...