Job Description

Are you ready to revolutionize Membership with best-in-class segmentation and lifecycle strategies? This is your chance to make a significant impact and drive excellence. Get ready to take the leap and be a part of something extraordinary!

Join us for an exciting career as “Senior Manager, Membership Lifecycle & Segmentation” as part of the newly established Membership & Personalisation team within Market & Channels Global Marketing.

Please note the work location is either Copenhagen or Billund, Denmark and no relocation assistance is offered for this role.

Core Responsibilities

• Lead and develop LEGO Membership segmentation models, by analyzing member’s 1st party data to identify new segments, member phases and lifecycles, based on observed member behaviour.
• Lead the cross-functional creation of a common membership segmentation ...