To develop and execute strategic marketing initiatives that drive brand growth, increase market share, and enhance customer engagement, while effectively managing the team, budget, and cross-functional collaboration to achieve brand’s business goals.
The broad scope of the task requires interaction heavily with various departments.
Responsibility:
Brand Management
Integrated communication strategy for enhancing brand equity and brand preference.
Efficient media management and planning for optimum utilization of resources.
Manage and coordinate all marketing, advertising and promotional staff and activities.
Understanding of product positioning and brand management backed with strong understanding of brand communication using integrated communication tools.
Develop a comprehensive yearlong marketing plan aligned with the brand strategy to drive brand/business growth.