To be part of a team to lead the governance and transformation of RWS’s in-resort media (IRM) ecosystem, and which shapes the brand strategy for the waterfront experience. This role helps bring together communication platforms to strengthen guest engagement, RWS storytelling, and create commercial impact.

The candidate will elevate in-resort media from a placement-based function into a strategic brand and experience engine.

Key Responsibilities

1. IRM Strategy & Platform Ownership

• Own and define the end-to-end IRM strategy across all physical and digital touchpoints (IPTV, screens, lightboxes, etc.)
• Establish clear channel hierarchy, storytelling logic, and content governance framework
• Drive clutter reduction and prioritisation models to ensure brand clarity and premium guest experience
• Integrate IRM into broader brand, campaign, and experience strategy

2. Brand Expre...