Description
The Senior Manager, Local Media is responsible for leading the strategy and execution of local paid media efforts across all markets, ensuring campaigns are consistent, efficient, and aligned with overall performance goals. This role serves as the primary liaison between internal leadership, agency partners, and franchise owners, driving alignment, accountability, and clarity across stakeholders.

This position oversees local agency partners, setting expectations for execution, optimization, and performance standards while conducting audits and addressing gaps as needed. The role establishes consistent measurement frameworks and ensures results are communicated clearly and effectively to franchise owners.

The Senior Manager supports franchise owners by managing expectations, addressing performance concerns, and advocating for local market needs while maintaining alignment with national strategy. They also develop educational materials to improve underst...