Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals. Along with the continued assessment of local capabilities to ensure that the execution plan is correctly supported.
Knowledgeable on local consumers and customers’ needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Cola system business.
Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper behavior, RTM, RGM, Marketing, Technical and Finance resulting in robust plans.
Translates shopper and channel insights, trends and assessments, into channel strategies and plans.
Identifies success factors that drive growth in revenue per case, faster transaction growth than volume gro...