Position Title: Senior Manager – Digital Marketing

Location: Hyderabad

Reports to: Head of Marketing

Role Overview:

The Senior Manager – Digital Marketing will lead the development and execution of ISB’s digital marketing strategy to drive awareness, engagement, and enrolment for the flagship Post Graduate Programme (PGP) suite as well as other programmes and school-wide initiatives. This role combines performance marketing, event marketing amplification, content distribution, analytics, and marketing technology to deliver integrated campaigns aligned with ISB’s brand standards.

Key Responsibilities:

Digital & Performance Marketing Strategy

· Develop and execute integrated digital marketing strategies across paid, owned, and earned channels to support programme enrolments and school-level objectives.

· Lead school-wide per...