**Level: Senior Manager (L6)**

Role: Marketing Investment Optimization - Digital Analytics

**MIO OVERVIEW**

The Marketing Investment Optimization (MIO) vertical at Amgen is responsible for enabling data-driven, decision-grade marketing investment decisions across brands, channels, and portfolios.

MIO brings together Investment Analytics, Digital Analytics, and Marketing Science Operations (MSO) to deliver reliable measurement, performance insights, and decision support that optimize marketing investments.

The Digital Analytics team focuses on media measurement (paid and owned media), campaign analytics, performance goal setting, web analytics and short-term optimizations. The team partners closely with Brand Marketing, Agencies, Media Strategists, Operations and other cross functional analytics groups to translate complex performance data into clear, actionable recommendations.

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