Position Overview
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
Lead the planning and execution of culture marketing partner management and activation ranging from celebrities, artists and fashion designers within Japan, to contribute to the growth of lifestyle business.
KEY RESPONSIBILITIES
Own overall Culture Marketing portfolio strategy creation based on local brand priority and supervision.Define partner portfolio across fashion designers, musicians, and celebrities aligned with brand prioritiesLead endorsement contract negotiation and sealing for all CuMa partnersAccountable for all contract governance (CAF, AMS, compliance)Act as PoC for global EIM for any global talent activation within JapanEnsure alignment between global initiatives and local executionLead Fashion / Designer network development and partnership managementDrive high-impact collaboration pipeline ...