Elevate member engagement by leading the CRM lifecycle for Tims Rewards in Toronto, Ontario. Drive strategic lifecycle marketing and implement impactful campaigns to enhance member behavior and retention.
As the Senior Manager for Lifecycle & CRM, you will be pivotal in defining and executing customer journey strategies aimed at boosting engagement. Your role involves improving lifecycle journeys, optimizing campaign plans, and collaborating with marketing partners to enhance creative execution. This leadership position demands a data-driven mindset and expertise in CRM and lifecycle management.
Key Responsibilities:
• Own lifecycle strategy and define clear behavioral objectives
• Lead end-to-end CRM campaign planning across channels
• Partner with Marketing Communications on campaign creative
• Monitor campaign performance and drive ongoing optimization
• Strengthen CRM processes for efficient execution
Requirements:
• 6–10+ years in lifecycle marketing or ...