PURPOSE & RELEVANCE FOR THE ORGANIZATION:

As Senior Manager Business Analytics for Digital Sales Europe, your role is to drive how and where our teams should focus their efforts across insight generation, digital reporting, and AI-minded ways of working for each of our Partner Program, Partnership Marketing, and Gift Cards channels. Building on the existing analytics foundation, you will elevate our technical analytical capabilities, accelerate automation, and strengthen quality decision-making through robust data products and scalable insights.

Leveraging your own technical expertise - and the support of the Director, junior analysts, and the wider eCommerce & Digital Analytics community - you will drive a wide range of digital and commercial performance levers to identify opportunities that deliver profitable net sales, accelerate sell-through, and increase market share.

KEY RESPONSIBILITIES: