Drive customer retention and advocacy at Questrade as the Senior Lifecycle Marketing Manager. This hybrid role combines strategic oversight of multi-channel marketing initiatives and advanced data analysis.

Questrade Financial Group seeks an innovative leader to develop and execute comprehensive lifecycle engagement strategies. You'll leverage your extensive marketing experience to enhance customer relationships and ensure effective campaign implementation. Collaborating across departments, you will champion personalization and improve customer experiences with targeted communications.

Key Responsibilities: • Lead the execution of lifecycle engagement strategies • Develop long-term strategies based on competitive insights • Implement personalized communication frameworks for customer segments • Collaborate on behavior-based triggers for engagement • Oversee analytics to measure and improve marketing performance

Requirements: • Minimum 10 years of CRM or lifec...