Lead standout lifecycle marketing initiatives with Lightspeed as a Senior Marketing Automation & Lifecycle Manager. Shape the customer journey from awareness to utilization in a remote, collaborative environment.
As part of the Financial Services team, you will design and implement comprehensive lifecycle journeys and own the lifecycle architecture utilizing Salesforce Marketing Cloud. Your expertise in strategy and behavioral messaging will transition marketing efforts towards impactful, automated campaigns.
Key Responsibilities:
• Design always-on lifecycle journeys through key marketing stages
• Own and build Salesforce Marketing Cloud architecture
• Shift strategy from batch to trigger-based messaging
• Collaborate with Product and Engineering to define audience segments
• Measure and optimize lifecycle performance across the funnel
Requirements:
• Hands-on experience with Salesforce Marketing Cloud
• Proven ability to create end-to-end lifecycle marke...