**Senior Lifecycle & Marketing Automation Lead**:
**Team**: Growth / Marketing
**Type**: Full-Time, Remote (Americas Time Zones Preferred)
**Reports To**: Director of Marketing
**Transform the customer journey with automation and data.
**
If you thrive at the intersection of strategy, systems, and growth, this role is built for you.
What You'll Do
- Develop and launch full-funnel lifecycle journeys using HubSpot or HighLevel
- Implement and manage workflow automation using Zapier or Make, integrating with CRMs, analytics tools, and data warehouses
- Create lead scoring, revenue alerts, and behavior-based triggers to optimize conversions
- Run funnel and cohort analyses in Google Sheets or BigQuery; report insights to leadership
- Align cross-functionally on campaign timing, attribution logic, and conversion goals
- Vet and implement new tools, especially in AI and predictive analytics, to optimize performance
- Coach junior tea...