Job description

• Develop and execute PR campaigns that build awareness and credibility with key audiences.
• Shape and refine messaging that reflects brand voice and values.
• Oversee day‑to‑day work with local PR Managers to ensure aligned, high‑quality execution.
• Track and analyze media coverage and campaign performance metrics to report on ROI, draft appropriate responses.
• Coordinate press attendance at global and glocal press events.
• Manage media visits and spokesperson interview opportunities.
• Identify and manage potential reputational risks and contribute to respective communications planning and response.
• Partner with internal teams to identify and amplify compelling product and brand stories.
• Oversee PR budgets and external partner relationships, where applicable.