We are looking for an experienced Google Ads Specialist to manage and optimize paid campaigns across Google Search, Display, YouTube, and Performance Max. The ideal candidate should have proven experience running successful campaigns targeting audiences in the USA and Canada, with a strong understanding of these markets and their performance benchmarks.

Job Responsibilities

• Proven experience running paid campaigns for education platforms or student-focused services, with understanding of academic seasonality and student behavior in US/Canada.
• Plan, create, and manage Google Ads campaigns for the US and Canadian markets across multiple channels (Search, Display, YouTube, Shopping).
• Conduct keyword research, audience targeting, and ad copy creation specifically for North American users.
• Optimize campaigns for CTR, CPC, CPA, and ROAS while maintaining high conversion rates.
• Monitor daily performance and adjust b...