Flexible Work, Better Balance
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:
In alignment with the global brand creative vision, this role creates and drives footwear product expression for adidas Sportswear, with a focus on Japan marketplace. Working with agility to respond to market trends and consumer insights, the role collaborates closely with cross-functional Product Creation teams to deliver relevant and innovative product concepts, lead the design of local footwear creation projects, and drive market-specific initiatives for adidas Sportswear.
KEY RESPONSIBILITIES:
Β· Develop Footwear concepts and creative strategies that fulfil ambitious objectives of category net sales
Β· Work collaboratively within the cross-category design team to create holistic, connected concepts.
Β· Collaborate closely with Product Marketing to translate strategies into impactful creative concepts and projects that contribute to overall brand success.
Β· Partner w...