Job Summary:

We are seeking a dedicated and creative Senior Executive for our Social & Digital initiatives. This role is a vital part of our team, focusing on developing and executing content strategies across our social media, member app, and website. The ideal candidate will not only drive engagement and audience growth through compelling storytelling and data‑driven insights but also be confident in becoming the face of our content – appearing in videos, hosting segments, and actively engaging with our online community.

Responsibilities

• Manage the company’s social media platforms including but not limited to Facebook, Instagram, TikTok, YouTube, and Member Apps.
• Work closely with the marketing team to align social media activities with broader campaigns and promotions.
• Plan, co‑develop, publish, and monitor social media content and track its performance to ensure alignment with the company’s branding and business objectives...