Develop and distribute press releases, media kits, and brand stories to enhance brand visibility.
Create engaging, shareable content formats (e.g., feature articles, thought‑leadership pieces, curated roundups) and identify opportunities for amplification through media, email marketing, and social platforms to ensure cohesive brand storytelling.
Build and maintain relationships with journalists, media outlets, and influencers.
Monitor media coverage and analyze PR campaign performance.
Support the organization and execution of brand activations, events, and photoshoots.
KOL Management
Identify, engage, and manage partnerships with influencers.
Oversee content approvals, contractual agreements, and performance tracking.
Ensure influencer content aligns with brand messaging and marketing objectives.