Position Summary

This role is responsible to secure the sales growth and online brand presence of UNIQLO Malaysia. Develops digital marketing strategies and executions across paid channels - App, Affiliates, Display and Search , to drive new customer acquisition, sessions and sales growth across digital touchpoints.

Responsibilities

• Responsible for Performance Marketing in key paid digital channels - App, Affiliates, Display and Search to increase brand awareness, drive traffic, generate leads and increase sales.
• Responsible for creation and alignment of channel KPIs with local stakeholders and global headquarters in Japan.
• Responsible for media planning and creative direction, which aligns to the company calendar and overall. Also responsible for daily/ weekly/ monthly performance review and internal reporting.
• Responsible for cross-functional work with E-commerce department, product marketing, global headqu...