Department: Central Growth Marketing Role Summary We are looking for a detail-oriented and data-driven Digital Marketing Sr. Executive with hands-on experience in campaign execution, dashboard analytics, and performance reporting. The ideal candidate should be comfortable managing multiple platforms and contributing actionable inputs to enhance campaign performance and ROI. Key Responsibilities * End-to-end execution of digital marketing campaigns across Meta, Google, Programmatic, and other relevant platforms * Monitor daily campaign performance, flag anomalies, and suggest data-backed optimization strategies * Work closely with the strategy and creative teams to ensure alignment of messaging, audience targeting, and campaign goals * Build and maintain performance dashboards; analyze metrics like CTR, CVR, ROAS, CPL, CPA, etc. * Prepare weekly/monthly reports with insights and recommendations for continuous improvement * Support in A/B testing for creatives, audiences, landing pages, ...