Description

Key Responsibilities:

1. Keyword Research and Analysis:

o Conduct comprehensive keyword research to identify high-performing keywords relevant to the business and industry.

o Analyze keyword trends and competition to optimize ad targeting and bidding strategies.

2. Campaign Management:

o Develop and execute paid social media advertising campaigns across platforms like Facebook, Instagram, TikTok, Snapchat Twitter, LinkedIn, etc.

o Create, manage, and optimize pay-per-click (PPC) advertising campaigns across various platforms (UAC, Shopping Ads, Google Ads, Bing Ads).

o Develop and implement ad copy and landing page strategies to improve ad relevance and quality score.

3. Budget Management:

o Monitor and control advertising budgets to ensure optimal allocation of resources and ROI.

o Track campaign expenses, analyze cost per acquisition (CPA), and adjust bids acco...