Support and Guide: Offer technical support and guidance to analytics team members, encouraging skill development and knowledge sharing. Assist junior and mid-level staff with best practices in Power BI development, data modelling, and platform administration. 

Platform Stewardship: Act as a key contributor and SME for the Power BI platform, establishing standards, best practices and ensuring alignment with organizational goals. 

Stakeholder Engagement: Partner with non-technical business leaders to drive the migration to Power BI from legacy platforms (e.g., Crystal Reports), ensuring a smooth transition and high user adoption. 

Data Optimization Leadership: Architect and oversee the implementation of optimized, scalable, and secure data sets and dashboards, collaborating with business and technology teams to resolve complex issues.