Description
Senior Manager, Media & Performance Marketing

Location: Arlington, TX | Fully On-site | Open to Relocation

Overview

This role leads the strategy and execution of large-scale digital media initiatives focused on driving awareness and customer acquisition across multiple markets. The position oversees advanced display and video channels, ensuring effective reach, audience engagement, and measurable business outcomes.

Key Responsibilities

+ Build and execute integrated digital media strategies across display, native, and streaming/CTV environments to support brand visibility and demand generation

+ Define and manage measurement approaches to evaluate campaign impact, including brand perception, audience growth, and competitive positioning

+ Oversee external partners and technology platforms related to media buying, data activation, and campaign verification

+ Determine budget allocation and channel st...