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Senior Director, Marketing & Analytics, APAC

The Goodyear Tire & Rubber Company
Location 📍 Shanghai, China
Posted 📅 June 13, 2026
Work Type ⏰ Full-time

Position Overview

The Senior Director Marketing, Insights & Analytics, APAC will act as the regional leader and subject matter authority for Consumer Marketing, Insights, and Analytics across Media, Content, CRM, Websites, Consumer Insights, Marketing Analytics, and Business Analytics.

Job Duties / Responsibilities may include, but are not limited to:

+ Define and execute the APAC Consumer Business Unit marketing strategy in alignment with global priorities and annual operating plans
+ Provide strategic input into the product roadmap based on consumer insights, analytics, and market trends
+ Lead the transcreation of global brand positioning and campaigns into regionally relevant, digital first consumer experiences
+ Oversee digital assets, social platforms and communities, and product website content across the region
+ Establish governance, frameworks, and operating models to enable effective and consistent consumer marketing execution across APAC markets and hubs
+ Pa...

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Job Details

Employment Type
Full-time
📊
Category
other-general
🏠
Work Arrangement
On-site
📍
Location
Shanghai, China