The Senior Director, IMX - Flavor Sparkling leads the design and integration of end-to-end consumer and shopper experiences, connecting brand ambition with creative, media, and commerce execution to drive measurable business impact. This role shapes scalable experience ecosystems that enhance relevance, accelerate conversion, and build long-term brand equity across a dynamic and evolving portfolio.

**Please note:** This role is not a fully remote position. The selected candidate will need to be based in Shanghai.

**What You'll Do for US**

+ Drive strategic thinking on how marketing is designed around end-to-end consumer and shopper journeys to increase conversion, ensuring clarity, consistency, and quality of the experience across touchpoints.
+ Lead the integration of brand business strategy and creative direction into cohesive, consumer-centric brand ecosystems that leverage owned, earned, shared, and paid channels as well as distinctive brand assets.