Date: February 2026

TITLE:Senior Director, Digital Acceleration & Brand Growth Marketing

RESPONSIBLE TO:Chief Marketing Officer

DIVISION/DEPT:Marketing and Communications

SUPERVISES:Directors and Managers across Digital & Performance Marketing, Brand Management, Creative Services and Social Media

FLSA STATUS:Exempt



SUMMARY:

The Senior Director of Digital Acceleration & Brand Growth Marketing leads the evolution of the Goodwill® brand for a digital-first world. This role is responsible for advancing how the Goodwill brand is experienced, discovered, and activated across digital ecosystem with the goal of driving brand relevance, measurable growth, and local impact at scale.

This leader combines brand strategy, digital innovation, performance marketing, emerging platforms, AI enablement, and network mobilization to move Goodwill beyond campaign-centric marketing toward data-informed, digitally nati...