Location: Hershey, PA *This role can be based in East/Central US with travel to Hershey, PA twice per month. The Senior Director, Customer Planning leads the strategy, execution, and continuous improvement of end-to-end customer and channel planning processes. This leader is accountable for translating commercial strategy into integrated, executable plans that align volume, trade investment, customer priorities, and financial outcomes. The role serves as a critical enterprise connector across Sales, Finance, Supply Chain, and other cross-functional partners, driving planning discipline, decision transparency, and executional alignment across the business. In addition to delivering strong business results, this role builds organizational capability, strengthens planning governance, and advances best-in-class planning practices. * Accountabilities:* * * Lead Planning Strategy & Execution* o Lead the development and execution of annual, quarterly, and in-year customer and channel plans ...