Description We are looking for a Senior Digital Specialist to shape and advance B2B digital marketing programs that support every stage of the customer journey in Houston, Texas. This position combines marketing technology expertise, campaign strategy, and performance analysis to strengthen lead quality, improve conversion outcomes, and increase pipeline impact. The ideal candidate brings strong experience with HubSpot, Salesforce, and data-informed decision-making, while working closely with sales and marketing partners to create efficient, measurable growth programs.

Responsibilities:
• Oversee and optimize HubSpot and Salesforce platforms to support campaign execution, automation, and performance tracking.
• Design and improve lead scoring models, audience segmentation, and lifecycle workflows to increase engagement and readiness for sales.
• Analyze digital campaign results across channels and translate findings into practical recommendations that improve conversi...