TheSeniorDigitalPlanneris responsible for supporting the implementation, maintenance, testing, and enhancement ofdigitalcustomer touchpoints including the website, social media platforms, email, and mobile marketing initiatives. This role collaborates closely with cross-functional teams to ensure seamless execution ofdigitalmarketing efforts aligned with brand objectives.

Duties and Responsibilities:

• Support the planning, development, coordination, and execution of digital marketing campaigns across multiple platforms.
• Assist in formulating strategies to drive online traffic and enhance customer engagement through various digital communication channels.
• Coordinate, implement, and monitor digital promotions, brand partnerships, and customer communications including email, mobile, social media, and point-of-sale channels and report on campaign effectiveness.
• Manage administrative tasks related to digital promotions, including coordina...