KEY RESPONSIBILITIES

Paid Social & Performance Leadership (Primary Focus - ~60%)

• Own and lead the global paid social strategy, with a strong emphasis on Meta Business Manager (Facebook & Instagram), and secondary platforms where relevant.
• Design, execute and continuously optimize performance‑driven paid campaigns aligned with eCommerce, traffic and conversion goals.
• Act as the technical expert on paid social:
  • Campaign structure, audience segmentation, retargeting, lookalikes
  • Creative testing frameworks
  • Budget allocation and scaling strategies
• Analyze performance deeply and translate data into clear optimization actions to maximize ROI.
• Support global and wholesale partners in executing localized paid activations, ensuring consistency and best practices.

Organic Social & Content Oversight (Strategic Guidance)

• Provide strategic direction and...