Position Overview
We are hiring a Senior Digital Strategist to lead digital strategy and orchestration across APAC. This role partners closely with Global Digital and AI teams to translate global innovation into regionally impactful execution.
The role will shape APAC’s digital landscape — spanning omnichannel orchestration, AI-driven experiences, digital platforms, martech enablement, and customer journey analytics — while building strong partnership with field marketing teams across the region.
**What you will do:**
Digital Omnichannel Strategy & Execution
+ Define and evolve APAC’s digital strategy and omnichannel orchestration framework
+ Align owned, web, automation, and AI-driven touchpoints into cohesive end-to-end customer journeys
+ Lead regional digital roadmap in partnership with global teams
AI & Global Transformation Initiatives
+ Drive adoption of AI-powered marketing use cases and digital orchestration programs across APAC
+ ...