Position Overview

This position is critical for demonstrating leadership on strategic content initiatives led by APAC within the global structure, reporting to Digital Operations, Content Planning & Localization Lead. This position will be based in HK, GW office in Tsim Sha Tsui.

Senior Manager, Digital Content Strategy will own APAC content calendar and lead APAC digital strategic initiatives such as Mobile/App content strategy and SEO/AEO-friendly content projects that align with global priorities while being tailored to APAC market-specific insights and performance.

This role requires a strong balance of strategic thinking and operational execution – overarching APAC Digital shared service functions to establish framework of new projects/initiatives and design the new way of working collaborating with internal cross-functional teams.

Essential Duties & Responsibilities