Elevate B2B marketing at Lyft as a Senior Demand Generation Manager. This role requires a blend of strategic execution and hands-on management in a remote or hybrid setting.
In this pivotal role, you'll lead the demand generation function for Lyft's rapidly growing B2B revenue segments, including Business Travel and Healthcare. You'll manage a focused team and work closely with Sales and Marketing operations to ensure every program aligns with measurable pipeline impact. Your strategic insights will drive engagement from awareness to conversion across the full marketing funnel.
Key Responsibilities:
• Execute and optimize full-funnel demand generation strategies
• Design customer journeys for acquisition, onboarding, and retention
• Develop and manage inbound and outbound marketing programs
• Lead initiatives for marketing analytics and reporting
• Collaborate cross-functionally on go-to-market initiatives
Requirements:
• 7+ years of B2B marketing experience<...