Wesfarmers OneDigital is building Australia's leading data and digital retail ecosystem, underpinned by AI across everything we do. We operate across four pillars - loyalty, data, retail media and AI, turning millions of customer interactions into insights that shape how Australians shop, live and connect.

The Data area acts as a support function and aids cross-functional teams in their customer missions and in the effective management and operation of the business. This chapter consists of capabilities surrounding data management and reporting, analytics, security and privacy and consent. Data management, reporting and analytics will be key to guide and inform the strategy and optimal customer engagement and will partner with the Technology, Customer and Operational Management teams. Privacy and consent and security and access will be crucial in ensuring data is being used correctly and ethically, working in partnership with the Corporate Privacy, Consent and Cyber Security t...