Position Overview
Summary:
We are currently seeking a Senior Customer Marketing Manager to join our Customer Marketing Team in Burnaby, Toronto, or Calgary . We are also open to candidates across Canada or the U.S.
This is a 12-Month Fixed Term Contract.
This role is a backfill for an existing position.
You will:
- Design and launch new experiments to further extend our referral program.
- Own channel goals, track performance, and report on key metrics, including referral rates, MQLs, pipeline contribution, and ROI.
- Monitor and analyse program performance metrics, providing actionable insights and data-driven recommendations for improvement.
- Leverage customer and data insights to identify opportunities for new segmentation strategies.
- Continuously test and optimise referral workflows, incentives, and messaging to enhance user experience and conversion...