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Senior Creative Strategist, Live Content Lead (EU), Twitch Brand Partnership Studio (BPS)

Amazon Online UK Limited
Location 📍 London, United Kingdom
Posted 📅 June 20, 2026
Work Type ⏰ full-time

Position Overview

The Senior Creative Strategist, Live Content Lead (EU) within Twitch's Brand Partnership Studio (BPS) will serve as the strategic and creative leader for live content programming and commercialisation across Sports, Music, and Entertainment verticals in EU5 markets (UK, DE, FR, IT, ES). This role sits at the intersection of business development, creative strategy, and content partnerships, leveraging audience insights, cultural trends, and marketplace demand to develop original live content programmes and forge new content partnerships that can be scaled and commercialised across European markets through Amazon Ads.

As the EU owner of the Live Content verticals (Sports, Music & Entertainment) within BPS, this leader will drive the development of new programming formats, cultivate relationships with Twitch Global Sports Lead, internal partners at Prime Video and Amazon Music, and build an external network of IP owners, rights holders, sports leagues, music labels, promoters, an...

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Job Details

Employment Type
full-time
📊
Category
Entertainers and Performers, Sports and Related Workers
🏠
Work Arrangement
On-site
📍
Location
London, United Kingdom