Position Overview
- Lead the creation of engaging content across platforms, seasonal campaigns, and brand initiatives
- Oversee coordination with logistics, studio teams, photographers, and editors to ensure timely and seamless shoot planning and delivery
- Drive concept development, shoot scripting, seasonal collection naming, and brand storytelling to enhance brand identity
- Partner with design and brand management teams to align compelling copy with strong visual narratives across all brand touchpoints
- Take full ownership of the brand’s loyalty program, from strategic planning to execution, communication, and performance tracking
- Champion engagement initiatives that build stronger customer connections and reinforce brand affinity
- Lead social content ideation and introduce interactive formats to boost engagement and visibility
- Provide strategic and executional support to the Br...