Demonstrate strategic and creative thinking to drive engagements and mentions to hit our SOI targets
Identify and implement the brands seeding and relationships strategy to ensure we are driving mentions and engagements at scale, across the pyramid, from micro to VIP
Lead an eventing strategy that is ownable to L’Oreal Paris and drives SOI results
Lead on Mother brand strategy to drive key brand calendar moments (Cannes, IWD, Defile) to help drive brand equity
ACT AS THE BRAND GUARDIAN DRIVING BRAND LOVE, EQUITY & RELEVANCE
Oversee and sign-off all brand events and any external brand comms e.g. creative mailers and press releases to ensure consistent brand messaging