Overview

Responsible for supporting the Credit Card Acquisition team’s Analytics & Segmentation function, delivering data driven insights that support profitable member growth. Contribute to acquisition intelligence efforts by supporting prescreen population development, segmentation enhancements, and test and learn initiatives, evaluating performance of solicited acquisition campaigns, and analyzing end‑to‑end acquisition funnels and long‑term profitability metrics such as lifetime value (LTV) to inform targeting, offer strategy, and portfolio outcomes. Deliver complex analytical work by synthesizing insights across prescreen activity, funnel performance, member behavior, and financial outcomes, translating analyses into clear, executive‑ready insights that support campaign strategy, product decisions, and long‑term growth priorities.

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