Lula is hiring a Senior Business Analyst to provide deep analytical leadership across our product initiatives. In this role, you will ensure complex business problems are translated into scalable, high-quality product solutions while improving Lula's analytical standards, documentation practices, and product discovery capabilities. Working across multiple product squads, you will also mentor Business Analysts to improve analytical quality and delivery impact. Key Responsibilities Discovery & Analysis Partner with PMs/POs to understand strategic goals, define success metrics, and prioritise high-impact problems. Analyse current systems, data, and business processes to identify inefficiencies and opportunities for improvement. Build clear business cases and PRDs supported by data and stakeholder input. Translate business objectives into clear, detailed functional and non-functional requirements. Maintain a centralised, version-controlled repository of process maps and requirements docume...